LWGatz Privacy Policy

Last Update: March 1, 2008

Your privacy is important to us. This policy explains our information practices, defines your privacy options and describes how your information is collected and used by us, PJL Enterprises, LLC d/b/a L.W. Gatz (“LWGatz”).

This policy covers the website at http://www.lwgatz.com/ (the “LWGatz Website”).

By using and visiting the LWGatz Website, you agree to the collection and use of information in the manner described in this policy. LWGatz shall have right at any time and without prior notice, at its sole discretion, to revise this policy. Such revisions and additions shall be effective immediately upon notice, which may be given by any means, including but not limited to posting the revised or additional terms and conditions on the LWGatz Website. You are responsible for reviewing the LWGatz Website periodically for any modification to this policy.

The Information We Collect

This policy applies to all information collected on the LWGatz Website and any information you provide to LWGatz. You will most likely provide us personal information to us when you register as a LWGatz Website user, purchase products from LWGatz, participate in certain LWGatz promotions or enter certain LWGatz sponsored contests. The personal information we may collect includes:

User ID

Password

Name

Address

Email address

Phone number

Credit/debit card information

Items purchased

The information you submit to LWGatz may also include text, photographs, video, graphics, music and any other materials you might submit as part of, or in conjunction with, your use of the LWGatz Website.

Chatrooms, bulletin boards and product reviews

The LWGatz Website may include blogs, chatrooms, bulletin boards, product reviews, or other message areas that allow users to post information to the LWGatz Website. When you post messages, other site visitors can also view them. We urge you to exercise caution when providing personally identifiable financial or other information in the blogs, chatrooms, bulletin boards, product reviews or other message areas. Remember that any information you disclose in these areas becomes public information.

Our Collection of Your Data

In addition to the personal information you supply, we collect certain information to evaluate how visitors, guests, and members use the LWGatz Website. We collect data to make our service work better for you in the following ways: to improve the design of the LWGatz Website, to provide personalization on the LWGatz Website, and to evaluate the performance of our marketing programs. The technologies we use to gather this non-personal information may include IP addresses, cookies, clear or one pixel gifs, browser detection, and weblogs.

How we use information

Our primary goal in collecting your customer information is to provide you with a personalized, relevant, and positive experience with the LWGatz Website. Except as set forth below, or as set forth in the L.W. Gatz Website Terms of Use, LWGatz will not provide, sell, rent, or lease your personal information to others.

You can register on the LWGatz Website to receive promotions and updates on products and services. You may be invited to participate in customer surveys or contests, and LWGatz may request that you provide some or all of the above listed personal information in those surveys or contests. We use information collected through contests to contact winners and award prizes. We use information collected from surveys to learn about our customers in order to improve our services and develop new products and services of interest to our customers.

LWGatz uses IP addresses, cookies, clear or one-pixel gifs, browser detection, and weblogs to provide a better experience on our website and to give us useful business information.

IP addresses define the Internet location of computers and help us better understand the geographic distribution of our members and manage the performance of the LWGatz Website. Cookies are tiny files placed onto the hard drive of your computer when you visit the LWGatz Website, so we can immediately recognize you when you return to the site and deliver content specific to your interests. You may modify your browser preferences to accept all cookies, be notified when a cookie is set, or reject all cookies. Please consult your browser instructions for information on how to modify your choices about cookies.

We may also use “clear” or “one-pixel” gifs. Clear and one-pixel gifs are tiny graphics with unique identifiers that are used to track emails and online movements, helping us understand what marketing campaigns and content are effective. We detect the type of web browser you are using to optimize the performance of our website and to understand the mix of browsers used by our visitors, guests, and members. To learn about how people use the LWGatz Website, we examine weblogs, which show the paths people take through the LWGatz Website and how long they spend in certain areas.

If you place in order to purchase products from LWGatz, LWGatz may provide your personally identifiable information to unaffiliated third parties that provide fulfillment services for LWGatz e.g. product manufacturers, shipping companies and credit card companies. LWGatz may also contract with unaffiliated third parties to provide services such as website hosting, internet connectivity, software for site features, customer communications, sweepstakes and prize fulfillment, analyzing and evaluating the information we collect, and other related services. Use of your personally identifiable information by any such third party service providers shall be limited to the provisions of above described services.

Our Commitment to Data Security

Access to your data is limited to authorized LWGatz staff or approved vendors. We process all product orders through the use of Secure Sockets Layer (SSL) technology. We will not store your credit card information in our database unless you instruct us to or join as a registered user. Credit card numbers are used for processing payments only and for no other purposes. Although total security does not exist on the Internet, LWGatz shall make commercially reasonable efforts to safeguard the information that you submit to LWGatz.

Use of the LWGatz Website by Children

The products and services offered by LWGatz are not intended for use by children. LWGatz will not knowingly collect any personally identifiable information submitted by visitors to the LWGatz Website site who are under the age of 13.

Your Privacy Preferences

When you sign up as a registered LWGatz user, you may begin receiving marketing communications such as e-mail newsletters, product and service updates, promotions, and contests. Our customers generally find this type of information useful. If you do not want to receive these updates, you must “opt-out” by unchecking the “Add me to the mailing list” box on the registration page, or should you choose to opt-out after registering, you can use any of the following three methods: select the “unsubscribe” link at the bottom of the email and follow the opt-out instructions; go to your user page, select “Manage Account”, then select “Change Email Preferences” and de-select the appropriate box; or send an email to unsubscribe@lwgatz.com.

How to Access or Correct Your Information

You can access and maintain your personally identifiable information on your User Information page. To protect your privacy and security, we require a user ID and password to verify your identity before granting access or making corrections.

Legal Disclaimers

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order or legal process. It is also possible that LWGatz would sell all or substantially all of its assets and business. In any transaction of this kind, customer information, including your personally identifiable information, may be among the assets that are transferred. If we decide to so transfer your personally identifiable information, you will be notified by email.

The LWGatz Website may contain links to other websites. LWGatz is not responsible for the privacy practices of these other sites. We encourage you to be aware when you leave our site, and to read the privacy statements of each web site that collects personally identifiable information. Some linked sites may be co-branded with our trademarks and those of our business partners. They may have the look and feel of www.lwgatz.com, but the URL in your browser window will indicate that you are visiting a different site. This policy only applies to information collected by LWGatz.

How to Contact Us

Should you have privacy questions or concerns, please call us at [PHONE NUMBER HERE], send an email to privacy@lwgatz.com, or mail to LW. Gatz, [ADDRESS HERE].